List Around THE PLAYERS: A Ponte Vedra Strategy

Thinking about selling in Ponte Vedra Beach and wondering if THE PLAYERS Championship could give your listing a lift? You are not alone. The tournament brings a fast surge of visitors and media to our area every March, which can translate into more eyes on your home. In this guide, you will learn how to plan your prep, launch, and showings so you get the upside of the buzz without the headaches. Let’s dive in.

Why THE PLAYERS matters

THE PLAYERS Championship at TPC Sawgrass draws national attention, corporate hospitality, and heavy foot traffic to Ponte Vedra Beach for one week each March. Local hotels, restaurants, and shops see a clear spike in activity, and many visitors explore the area while they are here. That can increase the number of out‑of‑market viewers who notice your listing.

It is important to keep perspective. The surge is temporary and highly localized. Treat the exposure as a visibility boost, not a guaranteed price jump. A smart plan blends event-week attention with data-driven pricing and targeted marketing.

Your timeline at a glance

• 6–12 weeks out: Prep, staging, professional media, and quiet outreach to qualified buyer networks.
• 2–4 weeks out: Soft launch to vetted buyers, then go public with enough runway for search indexing before tournament week.
• Tournament week: Prioritize pre-qualified private showings, virtual-first screening, and clear logistics. Avoid peak traffic windows.
• Post‑tournament: Review lead quality and activity. Adjust pricing or marketing as needed.

Pre‑market: 6–12 weeks before

Your goal in this phase is to get market-ready and build quiet momentum. We help you plan staging, schedule any light repairs, and order premium media well before vendors get busy around the event.

• Staging and maintenance: Finalize a clear, simple plan so the home shows beautifully in person and online.
• Professional media: Book daylight, twilight, and aerial photography plus a high‑quality 3D or video tour. Many prospects will first view remotely.
• Pricing with data: Review recent spring sales in Ponte Vedra Beach and nearby neighborhoods. We use local MLS and county records to set a realistic price range.
• Outreach that respects privacy: We prepare a list of relocation contacts and second‑home prospects so we can share your home quietly before public launch.

Digital assets that win remote eyes

A strong digital package is essential. We recommend:

• Magazine‑quality photos that capture light and lifestyle.
• Twilight images to highlight outdoor living, water, and golf views.
• A narrated video or 3D tour so out‑of‑market buyers can tour from anywhere.

Quiet outreach that builds momentum

Many serious buyers plan visits around the tournament. We coordinate private previews for vetted prospects and trusted agents. This sets the stage for early offers without overexposing your home.

Launch window: 2–4 weeks before

Timing is everything. Listing too late can bury your home in the week’s noise. Listing too early can miss momentum.

• Soft launch: Host discreet broker showings and private previews 2–3 weeks before the tournament. Capture early interest from relocation buyers and second‑home shoppers.
• Public launch: Go live at least 7–14 days before the event so search platforms index your listing and marketing can ramp up.
• Strategic timing: If you want less disruption, launch the week before the tournament and front‑load showings. If you want in‑person buzz, launch during tournament week and focus on qualified private appointments.
• Pricing discipline: Use the event for exposure, not to justify a permanent premium. Monitor early traffic and offers, then adjust quickly if needed.

Showings during tournament week

Tournament week can work well if you plan it right. The key is pre‑qualification, smart scheduling, and clear access instructions.

• Virtual‑first screening: Share your 3D tour or video first. Pre‑qualify buyers when possible before in‑person visits.
• Smart scheduling: Aim for early mornings before venues open or evenings after play ends. Avoid heavy traffic and shuttle windows.
• Private appointments over open houses: With congestion and street restrictions, private or broker‑only showings usually perform better than public open houses.
• Parking and access: Provide clear directions, parking guidance, and any neighborhood rules. This reduces stress for everyone.
• Security and staffing: We increase agent presence during busy times and follow strict lockbox procedures. Secure valuables and sensitive documents.

If you prefer, we can set a no‑showing window on the most congested days. Your comfort and privacy come first.

Logistics and rules to respect

Good planning means fewer surprises. We track advisories and guidelines so your showings run smoothly.

• Traffic and parking: Tournament week typically brings heavier vehicle and pedestrian traffic near TPC Sawgrass and along main corridors. We check local advisories and share the latest logistics before confirming appointments.
• Signage and flyers: Some jurisdictions and HOAs limit directional signs or event‑adjacent materials during major events. We confirm what is allowed before placing anything.
• Short‑term rental nuances: Visitor demand can spike short‑term stays. If your property is also a rental, we verify county and HOA rules, registration requirements, and plan cleaning and vacancy windows well in advance.
• Safety and insurance: We recommend securing valuables, confirming coverage details, and using professional lockboxes and agent accompaniment for all showings.
• Permits for extras: If you want event‑themed touches, we confirm any required permits and follow HOA expectations.

Marketing that taps the buzz

The right strategy uses the moment to tell a local story while keeping the focus on your home.

• Premium digital presence: Lead with photography, a high‑quality tour, and a short, polished video. Your home should be easy to experience on any device.
• Targeted reach: Short, high‑impact campaigns can focus on visitors in hotels, hospitality zones, and airport arrival areas during the week.
• Useful content and PR: Timely, factual content about living near TPC Sawgrass and neighborhood amenities can earn attention without overt hype.
• Trusted partnerships: We coordinate with relocation networks, corporate housing contacts, and out‑of‑area agents to place your listing in front of serious buyers.
• On‑site materials: Keep printed one‑sheets clean and concise with a QR code to the full virtual tour.
• Measure what matters: We track referral traffic, inquiries, and tour views during and after the event so you can see what worked.

Risks and how we manage them

• Traffic disruption: We favor pre‑qualified showings and smart scheduling to avoid peak congestion.
• Price expectations: We ground pricing in recent sales and local data. The event is about exposure, not inflated list prices.
• Rule compliance: We follow county and HOA rules for signage, showings, and short‑term rental coordination.
• Security: We require agent accompaniment, use professional lockboxes, and guide you on securing valuables.

Is this strategy right for you?

If you own a luxury home, waterfront property, golf‑community residence, or a second‑home in Ponte Vedra Beach, listing around THE PLAYERS can be a smart way to reach high‑intent, out‑of‑market buyers while staying top of mind locally. It is especially effective when privacy matters, since private previews and broker‑only showings can replace open houses during the busiest days.

The best results come from three essentials: thoughtful prep, disciplined pricing, and respectful logistics. With the right plan, tournament week becomes a visibility boost that complements a strong, data‑driven sale.

Ready to explore your options or build a custom plan for your property? Schedule Your Private Consultation with Tyler Ackland & Susan Fort at Unknown Company.

FAQs

Will listing during THE PLAYERS guarantee a faster sale?

• No. The event can increase exposure, but results still depend on pricing, presentation, and buyer qualification.

Should I host an open house during tournament week?

• Private or broker‑only showings usually work better due to traffic, parking limits, and neighborhood rules during major events.

How should we price if we launch near the tournament?

• Use recent local sales and spring trends. Treat event‑week attention as extra visibility, not a reason to set a permanent premium.

Can we advertise that the home is near TPC Sawgrass?

• You can state factual proximity, but avoid using official logos or trademarks without permission. Keep marketing accurate and compliant.

Are tournament visitors real buyer prospects?

• Some are. Many are spectators, so pre‑qualify and prioritize serious inquiries. Use virtual tours to filter interest before in‑person showings.